From Facebook to Your Store: How to Turn Followers into Dollars
You’ve been working hard to make your social media channels seen and heard. You post consistently with relevant content, you’ve increased your followers and their engagement is up. They are “liking” what you post and even sharing it. We like […]
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Measure Your Website Performance with Google Analytics
Most businesses understand the importance of a good website. But even websites that look nice, are easy to navigate and are easy to find often lack a critical piece – analytics. An analytics tool installed “behind the scenes” in a […]
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Why Bother with Social Media Hashtags?
It is virtually impossible to log on to a social media platform without seeing hashtags. Because they have become so common, it can be tempting to simply start throwing a few hashtags here and there in your social posts. But […]
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Five New Instagram Tools, Trends and Tactics
Instagram has reached the 400 million-user mark, making it a great way to reach potential new customers and remain “top of mind” with existing ones. Here are five new tools, trends and tactics to incorporate into your business’s Instagram strategy. […]
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Use Photo Contests to Drive Facebook Conversion
With the visual web continuing to gain popularity and mobile officially overtaking desktop, integrating compelling imagery into your social media marketing is a must. Many companies have been able to grow their social following, increase engagement and reach, and drive […]
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Retargeting: How Do These Companies Know What I’ve Been Shopping For?
Last night you were shopping for slippers on several websites. Today, ads for slippers from those same sites are showing up all over your Facebook and news feeds. How do they know? It may be a little creepy, but seeing […]
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Is your business ready to begin using hyper-targeting?
Being able to reach potential customers in a certain demographic has never been easier. With everyone being constantly connected with laptops, tablets and smartphones, getting your message in front of the exact people you want to advertise to can be […]
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Turning Your Website into a Sales Machine
You have a beautiful website and a healthy spot in search engine results, and those things result in tons of traffic for your site. Congratulations! However, getting a lot of traffic and driving up your conversion numbers don’t necessarily go […]
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The value of Facebook for your business
Ivy “liked” your post, Patchouli “shared” your link, Zakary “commented” on your picture. You have gained ten new followers this week and gathered around two thousand impressions. So what! It’s Facebook. A place where people who have office jobs go […]
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Digital marketing lingo
Digital marketing may not necessarily be your forte, but it is a good idea to study up on the jargon of the industry so you know what your marketing person is talking about. From online presence to SEO, we are […]
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