Social media for professionalsWhether you’re a lawyer, an insurance broker, an accountant or some other type of professional, you need to find creative ways to draw clients to your doorstep.

Social media is one of the most effective tools to market your services. By using social media like Facebook, Twitter and LinkedIn, you can share your professional expertise and invite conversations with potential clients and with others in the same profession. Using Facebook or Instagram, a service that allows people to share photos, also gives professionals a chance to show their personalities.

Social media also is effective because that’s where your customers are. Checking Facebook has become part of daily life, and services like Twitter, LinkedIn, Pinterest and Instagram each have their own broad audiences with unique interests.

Paid Advertising on Social Media

The most popular social media are free for professionals to create profiles and post information about their work. However, using these services becomes even more effective when paid advertising is added to the mix.

Facebook Advertising is relatively inexpensive, but it offers powerful tools for precisely targeting potential customers. Businesses can also advertise on Instagram using the Facebook Ad tools. Twitter and LinkedIn have their own advertising platforms and also allow specific targeting.

On Facebook, advertisers can target geographically by city or ZIP code, by age, gender, relationship status, and education level. You can also specify behaviors and interests.

If you’re considering social media marketing, ask your current clients what social media they use, and concentrate your efforts on those platforms.

Social media is less expensive than traditional marketing and advertising methods, but it can be time consuming. If you don’t have the time to manage your social media or to learn how to do it, get some help. Daily Digital Solutions can help you use social media to build your client base.