Finding new customers can be a big worry for local businesses. Why not maximize your time and effort and start measuring your online return on investment? Daily Digital can help you develop a strategy that identifies, targets and converts new prospects. We’ll help you figure out where your potential customers are spending their time online, and show you how you can connect with them to start bringing in new business.
With today’s increasingly online audience powered by mobile, social and search, businesses can no longer lean on past strategies and tactics to reach their customers. In fact, while you may have gotten away without a formal marketing strategy in the past, doing so now is like throwing money out the window. If you’re allocating more of your marketing dollars to online resources and you don’t know where they’re going or what they’re doing for your business, you’re missing out!
Did you know:
- Digital marketing spend is forecasted to increase to 35% of total budgets by 2016
- Content creation and management now claim the second largest share of digital marketing budgets
- 28% of marketers have reduced their advertising budget to fund more digital marketing
(Source: Business 2 Community)
As online platforms continue to enhance their business advertising features, savvy owners can funnel their marketing dollars into smaller, more relevant audiences. These prospects are more likely to become customers, drive revenue, and promote word-of-mouth marketing.
Your marketing strategy should not only help you better define your business, but lay the foundation that guides your marketing campaigns and give you the tools necessary to measure your results and make corrections. As you better define your inputs and develop your online tracking tools and techniques, you’re better able to target your campaigns to the right people, and increase marketing effectiveness and return on investment.