Search Marketing

50% of mobile searches are conducted in hopes of finding local results. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are extremely effective in getting your business in front of customers who are ready to buy. Daily Digital will optimize your online content and manage your search advertising, to take advantage of one of the biggest referral sources for your business.

Search engine optimization (SEO) has seen many changes over the years. Once upon a time, the question “Where do I rank?” was very important to businesses. While it is still an important thing to think about, it has been trumped by a more important question: “How many people are finding my website through search engines?” Links and keywords continue to be important factors to incorporate into your website, but there are also other factors to take into consideration.

Consider this:

  • 44% of online shoppers begin by using a search engine
  • 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate

(Source: Hubspot)

Along with search engine optimization, pay-per-click (PPC) search marketing can help boost your brand’s visibility on search engines. By researching to determine which keywords your audience uses when searching, we can set up paid campaigns that tie your business into the results. With search advertising you only pay when people click, you get to set your budget, and you can use geographic and time-based targeting to reach people at the right time in the right place.